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Business / Management / Marketing / Economic conditions / Consumer Behavior / Online Selling Book: The Long Tail: Why the Future of Business is Selling Less of More
SM Makati
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Book condition: Hardcover, VGC The New York Times bestseller that introduced the business world to a future that's already here--now in hardcover with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
2 months ago In Books
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zia0810
2019 Nov
smooth transaction. highly recommended seller. thanks
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