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Creating Flash Advertising: From Concept to Tracking - Microsites, Video Ads and More (Hands-On Guide Series)

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Ayala Malls Marikina
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PRODUCT DETAILS Author: Jason Fincanon Paperback: 256 pages Publisher: Focal Press; 1 edition (August 31, 2007) Language: English ISBN-10: 0240809491 ISBN-13: 978-0240809496 Product Dimensions: 7.5 x 0.5 x 9.2 inches You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality, and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for SWF files * 3rd party rich media technologies that transcend the 30k banner * etc.
1 month ago In Books
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