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[Textbook and CD] MARKETING (7th Edition) by Charles W. Lamb, Jr., Joseph F. Hair, Jr. and Carl McDaniel

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2 months ago by soulbooksph

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PHP 268

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The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing. *Fair condition.* Hardbound Book and CD. soulbooks soulbooksph textbook books business sales university college management corporate enterprise entrepreneur package combo

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kit_azogueVery easy to transact with. Definitely 5 stars😊
2 weeks ago
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misslaurie28The seller was very easy to talk to 😊 and the ite...read more
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