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The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

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1 week ago by blendm

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"The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits" by CK Prahalad * Hardbound * Second hand * Some yellow stains on page edges * In good, readable condition still ------------------------------------------------------------ "C.K. Prahalad's global bestseller "The Fortune at the Bottom of the Pyramid" shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive "everywhere." This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing." ~ https://www.goodreads.com/book/show/64238.The_Fortune_at_the_Bottom_of_the_Pyramid

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