Hardcover. VGC The book identified a major opportunity for entrepreneurs and innovators, managers and marketers, in every category of consumer goods and services. Now Michael Silverstein and Neil Fiske have thoroughly revised this BusinessWeek bestseller with new research and new insights into the still- growing phenomenon of trading up.
4 weeks ago In Books
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Bought a hardbound book in a good condition actually the item looks new to me. Price is quite low for this quality! Got a very good deal! I highly recommend to buy in this account. 😀