Streaming, Sharing, Stealing: Big Data and the Future of Entertainment
PHP 400
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Paranaque City
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2 months ago
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Non-Fiction
Streaming, Sharing, Stealing: Big Data and the Future of Entertainment — Michael D. Smith & Rahul Telang (Carnegie Mellon professors who run CMU's entertainment-analytics research center) Why did Netflix bet millions on House of Cards with no pilot — and win big? This sharp, data-driven book from two Carnegie Mellon professors explains how big data and digital distribution flipped the entertainment industry on its head, taking power away from studios, labels, and publishers and handing it to whoever owns the customer and the data. What's inside: - The inside logic of Netflix greenlighting House of Cards straight from subscriber data — no pilot, all episodes at once - How the "long tail" and infinite digital shelves changed what we watch, read, and listen to - Product differentiation, price discrimination, and "windowing" — the real economics behind release strategies - Why people pirate content, and what actually gets them to pay instead - How power is shifting to the companies that control distribution and customer data Great for anyone into media, streaming, tech strategy, or the business behind the shows you binge. Published by MIT Press. 📚 BUNDLE DEAL: mix & match any books in my shop • 2 books: 5% off • 3–4 books: 10% off • 5–9 books: 15% off • 10+ books: 25% off Discount applies to the book total. Shipping not included. Message me your list of titles and I'll send one total. Tags: streaming sharing stealing, michael smith, rahul telang, big data, entertainment, netflix, media, digital economy, business, technology, MIT press, streaming, non-fiction, preloved books, books for sale
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Sophia R
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on Carousell
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Ease of transaction and responsive. Thanks for the book

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